M2 Worldwide came to us at a turning point in its history. With a new name and visual identity, it needed to change its positioning and establish a strong presence on social media. Our job was to provide appropriate guidance for the visuals of the materials and create content that demonstrated authority, showcasing the detailed process behind the company's cases.

Social Media
M2 Worldwide

We started with an initial set of 9 posts to mark the arrival of the new brand and content, separating them from the previous posts in the feed and affirming the new positioning. Then, we began working on the details of the cases alongside an institutional calendar.

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