You are losing
revenue right now
while ignoring the full potential of your club's brand.
Is your club leaving this opportunity on the field?
While results on the field are unpredictable, the power of the brand in football is a game always worth playing.
50%
of revenue
Clubs investing in branding today earn up to half of their revenue from sponsorships and merchandise.
€8,8 bi
per year
That's how big the global football sponsorship and merchandising market is – a truly massive opportunity for those who value their brand.
160%
more sales
Teams with a solid, well‑developed visual identity can increase sales of official products by up to 160%.
A well‑developed brand can multiply the value of a club's negotiated sponsorships by up to three times.
300%
more sponsors
You are losing revenue right now while ignoring the full potential of your club's brand.
Download our free checklist for a high‑value brand.
With this document, you yourself can analyze and understand your club's current status and begin working to grow your brand on your own starting now.
Repositioning your brand doesn't mean swapping your crest for a minimalist brand.
Unless that is exactly what you want or truly need.
Set guidelines and standards.
Create guidelines that ensure the consistency and imprint of your name and values in people's minds.
Modernize communication.
Repositioning your brand means modernizing your communication and presence across all arenas, from the pitch to digital.
Want to prepare your brand for the future?
Clubs were born as local symbols created within the sporting sphere. Many clubs lack a brand platform or even a visual identity manual to ensure their symbols are reproduced correctly, because all the focus has always been inside the four lines of the field.
Football has always been a game of passion and tradition.
This reality has changed. With the sport's evolution and the market's exponential growth, clubs that realized that, beyond being sports associations, they could also be strong brands have moved ahead, while those that refuse to change stay stuck in the past and lose competitiveness and value.
We are looking for a club to undertake a complete brand repositioning project free of charge.
We will select a single club that is interested in elevating itself as a brand for an inaugural project with us.
The only condition for us to establish this partnership is to see the project through to the end, commit to implementing the changes, and allow us to document everything.
How will we do this?
Club Diagnosis
In this stage, we will investigate the club's needs, business objectives, and brand challenges.
Identification of subbrands and programs.
Mapping all touchpoints such as headquarters, stadium, training center, store, uniform, merchandising, website, social media, press and others.
Heritage survey
We will collect data on all of the important aspects of the club:
Decision on the approval process
The decision to change must come from the board, but each case may require a different approval process, through the board, consultation with members or surveys with fans. In this stage, we'll decide the most suitable approach.
Production of Assets and Manual
Proposal for redesign of all previously agreed upon materials;
Execution of the approval process;
Adjustments in the final delivery;
Preparation of a Brand Manual to guarantee the brand's consistency in any reproduction.
Step 1
Step 2
Step 3
Step 4
history
fans
titles
idols
cultural aspects
symbols
structure
objectives
projections
Let's take this next step together.
Check our schedule and let's schedule a meeting to hear you and discuss our partnership.
Contacts
+5511986227001
contato@ignoto.studio
